Internet Landscape
Accoriding to the Canadian Radio-Television Tellecomunictions Commisssion (CRTC), approximately 94% of Canadian households can access broadband Internet services through telephone, cable or fixed-wireless networks, and 91% of Canadians can access these services by using their cellphones.
The CRTC further points out that the amount of time Canadians spend online increased in 2008. Anglophones spent 13.8 hours online per week, up from 13.4 hours in 2007, while francophones spent 11.1 hours online, up from 9.8 hours. Eighteen per cent of anglophones and 16% of francophones reported viewing a television program online. Canadians also spent more time listening to podcasts as anglophones and francophones reported usage increases of 46% and 40%, respectively.
With such a market penetration of the internet into Canadian households, where are you? Are you in their minds when they surf the internet? Can they find you? Call us, and we'll make sure they do.
